Love Local: Holiday Edition – Pure Albion

Who’s been thinking Albion? I know we have! This Love Local highlight is for all things Albion. Pure Albion, located at 410 S. Superior Street, has a wide range of Albion gear to choose from. Whether you are a local looking to represent your hometown spirit or an Albion College student, parent, or alum showing off your college pride, Pure Albion has it all.

From sweatshirt to hats, t-shirts and bags, Pure Albion has more than just apparel too. There is an Albion puzzle, Yeti drinkware, wineglasses, and mugs. Beyond this, Pure Albion has local artist goods. So when you support Pure Albion you support more than just a small business, you support local artists. From crochet to pottery, artists like Gwen Tabb and recently David Reimann are scatter all around the store.

If you are having a hard time picking a perfect gift, there are staff recommendations labeled throughout the store and any staff member is happy to help pick out the best gift.

Check out more about Pure Albion at our “Shop” tab, or visit their website at